Direct marketing Essay Example | Topics and Well Written Essays - 2000 words

Direct marketing - Essay ExampleTechnology like the internet with its netmail facilities, websites and mobiles enable marketers to advertise directly to customers and potential buyers (Johnson 2005).Firms find it easier to market in such a carriage because this sort of marketing helps them to target only those customers who would be interested in their intersection points. Only those customers approach the outlets that pretend some sort of a keen interest in the products and this helps avoid window shoppers who waste sequence and therefore add to costs (Hyde 2008). This also helps in directly marketing efforts in a proper(postnominal) direction to specified people instead of mass marketing and going haywire with advertisements splashed all(a) over the media like the TV, radio, billboards across cities and countries requiring exorbitant budgets(Kotler 2003).Direct marketing can be carried out in several ways which include directly mailing the customer, emailing , telemarketing e tc. the benefits of direct marketing argon several besides those mentioned above. The data of the customers of your product can be collected and it can even be purchased. This data is traceable, track able and can really help in further researching and improving the product and marketing methods. The preferences of the customers can be known and can be helpful especially when new products are to be launched (Thornton 1995). According to Kotler (2003) the downside is that since this data can be purchased, just anyone can purchase it and thus the consumers whitethorn get mails that they dont want and may be irritated by telemarketing strait calls. The emails that the consumers get may not even reach the consumers who may disregard such mails as quarrel or block them out completely. The firms marketing in such a way may not know if the prospective consumers are reading the mails or discarding them but then again its a risk that every form of advertising incurs (Kotler 2003).Research shows that shifting to direct